Solutions
Relationships
Purpose
Introduction
Impact
Future
Finances
Empowering people to secure better futures
Throughout the 2023/24 financial year, our success was fuelled by empowering our people to put clients first and give back to our communities. This ethos has fostered a culture where care, commitment, and innovation thrive, allowing us to secure a better future together.
Barnett Waddingham Annual Report 2023 | 2024 1 June 2023 - 31 May 2024
“Looking back at the last year, it's clear that our shared purpose and behaviours haven’t just guided us to success, they have made Barnett Waddingham a truly exceptional place to work.”
Andrew Vaughan, Senior Partner
Introduction
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Introduction
Throughout the 2023/24 financial year, our success was fuelled by empowering our people to put clients first and give back to our communities. This ethos has fostered a culture where care, commitment, and innovation thrive, allowing us to secure a better future together.
Empowering people and businesses
Of course, at the heart of our success are our people. Over 80% of them participated in leadership workshops, facilitated sessions, and our employee survey, demonstrating their commitment to making our business a successful, rewarding and inclusive place to work. We continued to invest in their growth and development, creating an environment where everyone can reach their full potential. By fostering a culture of continuous learning and innovation and the introduction of initiatives like our integrated finance and HR platform, BW Go, we’ve empowered our people to make informed decisions that positively impact their careers and wellbeing.
Meanwhile, important initiatives like our Employer DNA campaign, have empowered businesses to leverage their unique strengths, turning data into actionable insights that drive real transformation.
Building relationships and delivering impact
Our commitment to building deep, meaningful relationships with our clients has never been stronger. Through our annual DB Pensions Conference and wider thought leadership initiatives, we’ve provided insights that help clients navigate complex challenges with confidence. These efforts are underpinned by our three core mindsets: building relationships, finding solutions, and delivering impact. By staying curious, challenging constructively, and driving progress, we ensure that we not only meet but go beyond the expectations of all our clients.
Purpose-driven success
Our purpose “to empower people to secure better futures” has consistently been our 'north star' as we navigate in a rapidly evolving industry. Throughout the year, we’ve focused our efforts on fostering a human-centred approach, where every decision is made with the wellbeing of our people, clients, and communities in mind. Whether in the development of Clarity from BW, our powerful technology suite, or our ongoing commitment to diversity, equity, and inclusion, we are ensuring that our actions align with our behaviours. This approach has driven our success and fuelled our growth, helping us to achieve 10% fully organic growth over the year and reach an income of £160 million.
As we progress with our strategy, our purpose has never been more important: to empower people to secure better futures. This commitment drives everything we do, from how we support our people to how we serve our clients and communities. By embracing a ‘human-centred approach’, we actively look to bring together diverse perspectives and foster a culture that feels authentic to our business, focusing on care, commitment, and innovation.
Our purpose
empowering people to secure better futures
Our purpose
Building relationships
Finding solutions
Detailed financial review
Delivering the future
Delivering impact
A bright future ahead
Looking to the future, we remain committed to our purpose and behaviours. Together, we will continue to make a positive impact - one relationship, one solution, and one impactful decision at a time.
People development and empowerment
Building relationships
The high level of engagement we achieved, with over 80% of our people participating in our surveys, demonstrates just how much our workforce wants to contribute. It’s the first time in our company’s history that we’ve conducted such comprehensive engagement, and the positive feedback we’ve received has been fantastic.”
Cultural alignment
We launched a cultural alignment project with an extensive listening phase, partnering with a cultural specialist to gather input from our entire workforce. Over 80% of our people participated in leadership workshops, facilitated sessions, and surveys. These insights allowed us to align organisational initiatives with people’s values.
Capability building and leadership development
Capability building remained a key focus, highlighted by our Partner Development Programme aimed at senior leaders. We continue to invest in our leadership through initiatives like our Principal and Associate Conferences to strengthen leadership competencies and emphasise behaviours aligned with our organisational goals. The Colleague Academy expanded development opportunities, offering soft skills training in addition to technical learning.
To enhance our capability and develop our leadership potential, 2023 saw us appoint nine new equity partners and make 12 principal and 30 associate promotions across all our key markets. We strengthened our leadership team with four new business area appointments, Rod Goodyer in Investment Consulting, Jane Ralph in Business Development, Kim Durniat in Insurance and Longevity Consulting and Amardeep Sitara as Head of IT. We also welcomed two industry professionals as new Partners: Craig Turnbull in Insurance and Longevity Consulting and Nick Cooper in SIPP. We were also proud to welcome financial expert Neil Howitt, who further bolstered our private client capabilities as SIPP Head of Finance in this key long-term strategic growth area.
We also welcomed experienced risk and resilience professional, Nick Websdell, to help strengthen our risk and resilience offering, and Nikhil Patel to our bulk annuities team as Senior Risk Transfer Actuary.
Further key appointments were made in our award-winning Investment Consulting team who brought experienced heads Pratik Patel and Simon Clark onboard to further strengthen our credentials in this key area of focus.
Bolstering the core of our strategic leadership in 2024, we also appointed four new Managing Partners, Alex Pocock, Scott Eason, David Stoddard and Sam Meldrum. These appointments are key to our ongoing plans to maintain excellence within the pension schemes market while further strengthening our diverse offering to clients across risk, insurance, and investment.
Our behaviours: build relationships, find solutions, deliver impact
We live our purpose through three key behaviours that define how we think, act and operate:
Empowering people
Empowering people doesn’t just mean granting freedom; it’s about educating, inspiring, and enabling not just our own people but the members and employees of the clients we advise, to realise their full potential. We respect every individual’s unique journey and work to build their confidence to take control of their financial wellbeing. Our goal is to help people across all these groups to make informed decisions that drive growth while maintaining security through every interaction.
Continuous progress
Better futures aren’t built in a single moment but through consistent, deliberate actions that move us forward. Our culture supports us in making decisions that benefit the collective good, always guided by our behaviours and purpose.
Together, we’re more than a consulting firm; we’re a team that’s dedicated to empowering people to secure better futures. This report aims to outline the most significant ways in which we’ve made a difference for our people and our clients throughout the 2023/24 financial year.
During 2023/24, we concentrated on enhancing development and empowerment for our people across five key areas: cultural alignment, employee value proposition (EVP), capability building, operational effectiveness, and strategic workforce planning, with communication and engagement integrated throughout.
Operational effectiveness and technology
Our BW Go system, an integrated finance and HR platform, was introduced in 2023 to streamline processes, offering people a self-service model. This tech-driven approach reflects our commitment to efficiency and individual empowerment.
Strategic workforce planning initiatives are also in development to align our talent needs with our future growth and keep us agile in adapting to evolving business demands.
I’m incredibly proud of the progress we’ve made, particularly with our cultural alignment initiative. It's been truly remarkable to see the firm commit to listening to the voices of our people. There’s still more work to do, but we’ve made significant strides.”
Jacqui Derrick, Partner and Head of People
Building relationships through diversity, equity and inclusion
We believe fostering an inclusive environment is key to ensuring every individual feels empowered. By embracing diversity, equity and inclusion, we can attract talent and build a better future for our firm. Our Diversity, Equality, and Inclusion (DEI) steering group, reporting to our Management Board, has led a range of initiatives to improve inclusion.
Diversity networks: Providing spaces for colleagues to share, support, and develop, and build an inclusive and diverse work environment.
Engagement and conversation: Encouraging discussions on diverse perspectives through events and our social networking platform.
Opening career pathways: Combatting social mobility by offering Apprenticeships, Graduate programmes, T-levels and summer internships.
A focus has been placed on understanding more about our talented people as we deliver on our objective to attract and retain a diverse range of individuals.
Action Plan: We believe it’s important to have key focus areas to understand and address any potential gendered structural and cultural inequality in our workplace.
Continuously looking for ways to improve how we approach DEI in our business: such as inclusive recruitment processes, people managers focussed training and spotlighted awareness campaigns throughout the year.
Diversity, equity and inclusion are not just buzzwords; they are integral to our culture of doing the right thing. I believe that true progress and innovation thrive when every individual is empowered to bring their authentic self to work and I am personally committed to helping create a workplace where diversity is celebrated, equity is the foundation, and inclusion is the heartbeat that connects us all. As a partnership, we want to forge a path where every voice is heard, every idea is valued, and every aspiration is within reach."
Simon Rusling, Lead DEI Partner
We’ve also built relationships
In our communities
Our commitment to diversity extends beyond our business. In FY2023/24 BW colleagues actively contributed to our communities by supporting them with our professional skills and expertise:
In our thinking
A recent development for us has been the support we can provide clients in analysing their gender pensions gap, helping them to understand their current position and explore future strategies. This service, developed in response to growing client demand and closely aligned with our expertise and skillset, offers a structured approach to analysing the factors which influence their gender pensions gap. Our goal is to help clients to consider actions that contribute to a more inclusive and equitable pensions framework within their organisation, if this is a priority for them.
Through our partnerships
In 2023/24, we continued advancing inclusion through several key partnerships:
LGBTQ+ Initiatives: We are members of and co-organisers of the pensions industry LGBTQ+ network, O:pen, an inclusive organisation for professionals working in pensions, and we have also partnered with LGBT Great to innovative insights, visibility and outreach solutions for our sector.
Black internships: Partnering with 10,000 Black Interns to provide paid work experience and mentorship to enhance career opportunities for Black individuals in business.
Disability Confident Employer: As a Disability Confident Employer, we are committed to improving and developing how we recruit, retain and provide development opportunities for disabled people.
GAIN Partnership: In 2023 we announced a new partnership with GAIN (Girls Are Investors) to offer opportunities for female and non-binary individuals to explore careers in investment management. This allows us to reach out to the talent pool of GAIN participants, all of whom wish to pursue career opportunities in investments.
Gender diversity: As signatories to the Asset Owner's Diversity Charter and the Women in Finance Charter, we advocate for gender diversity in financial services.
Diversity Project: We partner with Diversity Project, a cross-company initiative championing a diverse, equitable and inclusive culture within the UK Investment and Savings industry, and hold representation on their Advisory Board, Steering Group and various workstreams.
In our networks
We created an environment where a variety of different voices are encouraged and heard through our network groups. The groups work together to build an inclusive and diverse place for us all. 2023/24 saw us deliver key activity in the shape of informative Lunch and Learn sessions and podcasts focussed on engaging with staff on societal and cultural matters. A key initiative also resulted in almost 100 individual nominations from across the firm for industry recognition at both Women In Pensions and Rising Stars awards.
We’ve also walked the talk
In the summer of 2023, we took a bold step away from traditional corporate gatherings, launching an innovative outdoor networking event on the picturesque coastline north of Liverpool. The overwhelmingly positive response led to a repeat event in 2024, cementing this unique approach as a highlight in our industry's calendar. This initiative has seen over 120 pensions professional get together in the past 12 months across both events.
Away from PowerPoint presentations and boardroom tables, participants told us just how much their appreciated getting back to nature and connecting with friends old and new in a far more informal setting. The change of environment seemed to unlock new approaches to persistent industry challenges, and we’ve been proud to create a space where ideas can flow as freely as the streams we crossed.
In an era where digital connections often dominate, our walking networking events serve as a reminder of the irreplaceable value of face-to-face interactions. By literally and figuratively stepping into new territory, we're not just talking about innovation – we're walking the walk.
Finding solutions
Finding solutions through innovation and technology
We communicate openly, enable others, and respect differences. Building strong connections with clients, colleagues, and communities helps us better understand and serve their needs, creating a more inclusive and collaborative environment.
Build relationships
Find solutions
Deliver
impact
We stay curious, challenge constructively, and trust our experts. By constantly seeking innovative ways to address challenges, we ensure our solutions are effective and aligned with the evolving needs of those we serve.
We keep our promises, aim high, and drive progress. We’re committed to achieving meaningful outcomes that reflect our dedication to excellence and our responsibility to the wider world.
We know that continuing to make a strategic investment in technology is key to finding the right solutions. Our commitment to this objective is highlighted by the two significant leadership appointments we made in the 2023/24 period.
One of our most significant strides forward in 2023/24 was enhancing our technology capabilities to better support clients with the launch of Clarity from BW. This powerful technology suite is the backbone of our expert consultancy services. It is designed not only to help businesses thrive but also to support pension schemes with solutions to meet their current and future objectives with increased precision and efficiency.
Clarity from BW empowers our clients by providing sharper insights, helping them tackle complex challenges, and enabling them to make better informed decisions with greater certainty. Whether managing a small task or overseeing a major project, Clarity from BW ensures their actions are guided by comprehensive and secure data. The suite offers a wide variety of tools, all built on shared foundational principles, yet tailored to address the diverse and complex challenges our clients face. This uniformity in design ensures that each tool integrates seamlessly within their existing workflows while providing the flexibility needed to adapt to evolving needs.
"BW people are professional and knowledgeable. They appear more agile and flexible and are continually looking for an edge, particularly in the way they seek to use new technology.
David Thompson, HR Director, Eastham Refinery Pension Scheme
We conducted our third research visit to Australia in five years, exploring the evolution of the Defined Contribution (DC) pension market and any lessons for the UK. By studying the Australian shift to the retirement income phase, we produced a series of thought leadership articles, which became some of our most-read content during the year.
Our DC experts took a trip Down Under
Our DB Pensions Conference reached lofty new heights
Our annual Defined Benefit (DB) Pensions Conference returned in 2024, providing the latest insights on managing DB challenges. Held at Landing Forty-Two in London, with additional events in Manchester and Birmingham, the engaging half day formats attracted over 100 pensions professionals and reinforced our commitment to equipping clients with essential knowledge for decision-making.
We solved the Employee Equation
Throughout 2023/24, we continued to deliver our Employer DNA campaign, helping businesses understand their unique organisational DNA and harness it for competitive advantage. Through data analysis, we delivered actionable insights that drove real transformation. A key piece of data-led research published in 2024 uncovered why employers must understand their business’s unique DNA to unlock sustainable ways to positively impact employee retention and development while maximising return on investment.
We sized up the FTSE350, with insightful results
2023 was a record year for the bulk annuity market, with both the number (226) and value (£49bn) of transactions exceeding any previous year. These figures included bulk annuity transactions by a number of FTSE 350 companies who decided to transfer some or all of their DB liabilities to the insurance market. Our extensive expertise in the Bulk Annuities market saw us act as lead adviser for a range of deals, notably we supported significant transactions like the £870 million buy-in of the De Beers Pension Scheme and helped Chubb Trustees secure £1 billion in liabilities with Standard Life, insuring benefits for 14,000 members across two pension schemes. We have also provided cutting edge analysis which examined how FTSE350 schemes fared over the last year and assess the economic opportunities each could unlock.
"It was the right length and a very engaging event. What an excellent venue!”
Conference Attendee
Delivering solutions through industry insights
During 2023/24 we engaged in a wide variety of thought leadership and industry insight events including the following.
Extra! Extra! Read all about BW!
BW’s fame grew over the year as our experts featured more than ever in both trade and national media – 2023/24 was a record-breaking year for BW coverage which saw us feature in a range of publications spanning our diverse range of services. Throughout the year we have featured regularly in The Times, The Telegraph. The Guardian and The Financial Times as journalists have regularly sought the views and opinions of our thought leaders to help inform their readership and help them navigate the ever-changing business landscape.
Progress on our strategic goals
Delivering impact
Over the past year, we've made significant strides towards our strategic objectives, driven by our commitment to empowering people to secure better futures. Speaking in her new role as Head of Business Development, Jane Ralph explains how tighter collaboration across our business areas has driven the firm's strategic direction.
Together, we've focused on expanding our market presence, diversifying our service offerings, and leveraging technology to streamline processes. This collective effort has been instrumental in empowering various parts of the business and advancing our overall goals.”
Expanding new business and client acquisition
Against a challenging background of lower spend by corporates and cost pressures, we saw a strong period of growth in new business activity. Our conversion rates remain strong when compared to the rest of the market, leading to the addition of over 130 new clients, including several high-profile names. We also continued to see significant growth through projects won from existing clients, either by expanding services or adding new service lines.
By actively identifying and pursuing opportunities in both our traditional pension scheme areas and new market segments, we’ve successfully broadened our client base and positioned ourselves as leaders in the industry. We are seeing good growth across most sectors and continue to build strong, long-lasting relationships.
A key component has been our focus on client acquisition strategies that emphasise our market-leading expertise and high-quality service delivery. Through targeted outreach, client events featuring insightful content and highly tailored client proposals, we have continued to build strong relationships and secure new contracts that reflect our comprehensive understanding of each of the market landscapes in which we operate.
Our in-depth understanding of specific sector nuances has led to expansion in a number of both long-established and newer markets for BW. Such success stories include traditional public sector appointments and impressive growth across the schools and higher education space.
Diversification and strategic flexibility
Our diversification strategy has been central to our growth, as we continue to balance our core pension services with emerging opportunities that align with our expertise. Building on our existing skills in governance services for pension schemes, we welcomed Inderpreet Kaur Bedi, a new senior consultant with experience in the corporate governance sector and this has helped us to add new clients into that portfolio in 2023/24.
The pension side of BW remains exceptionally busy, yet we are always seeking fresh ways to support clients. This includes developments in terms of administration beyond buy-outs, in particular working with insurers to offer administration expertise, as well as continuing to support defined benefit schemes across all the areas of our service. We have been helping trustees and sponsors navigate the decision process and implementation of whether they should run their schemes on or go down a buy-out route, as well as helping Trustees to navigate the complexity of the release of the much-anticipated General Code of Practice.
Our advisory role in the first ever superfund transaction, a capital-backed superfund consolidator deal between Sears Retail Pension Scheme and Clara-Pensions (£590m transaction) saw our efforts recognised in the 'Pension risk transfer innovation of the year' award in the 2024 InsuranceERM Awards. This builds upon our seven years of experience designing and supporting superfund providers and advising on over 15% of business written in the bulk annuity market in the first half of 2023.
In the past year, our Pension Administration, Pension Executive, and specialist bulk annuity teams have played pivotal roles in multiple transactions. Notably, we supported significant transactions like the £870 million buy-in of the De Beers Pension Scheme and helped Chubb Trustees secure £1 billion in liabilities with Standard Life, insuring benefits for 14,000 members across two pension schemes. We also supported a range of smaller transactions including advising the Westminster Abbey 1972 Scheme trustees on a £25 million buy-in with Pension Insurance Corporation (PIC and assisting the British Red Cross Pension Fund in completing a £30 million bulk annuity transaction.
Furthermore, our Streamlined Investment Consulting (IC) service for defined benefit schemes has grown to manage £2.5 billion in assets, delivering significant savings in investment fees.
In the Public Sector we were delighted to be reappointed to deliver actuarial, benefits and governance consultancy services to the Kent Pension Fund. This further six-year contract with the fund operated by Kent County Council, cements a 14-year partnership which started in 2009. The Fund has over 450 participating employers, resulting in over 150,000 members and a value of £8.1 billion.
One of my personal highlights this year has been witnessing the remarkable growth and development within our team, especially seeing individuals like our apprentice evolve. Watching someone come in as a school leaver, uncertain of the corporate world, and then grow into a confident professional engaging directly with partners has been incredibly rewarding.”
Jane Ralph, Partner and Head of Business Development
Continuous improvement and future outlook
Looking ahead, our focus will be on aligning business development with broader strategic goals, emphasising client acquisition and service expansion. Continued investments in technology, strategic refinements, and diversification will sustain our growth and help achieve our long-term objectives.
Delivering impact through our key industry partnerships
One way we deliver a positive impact is through our extensive engagement and partnerships with independent industry organisations, groups and bodies for the wide range of benefits they bring. From the insights we gain and the conversations we have with key decision makers, to the opportunities for influencing legislation that will improve and enhance practices within our industry.
In 2023/24 we proudly continued to build key partnerships with respected professional bodies, including:
We prioritise the importance of increasing our global reach through MBWL International to provide our clients with coordinated global employee benefits for companies with headquarters in the UK or global companies with UK operations. This joint venture builds on the full range of pension and benefit services provided globally by Milliman and in Germany by Lurse.
In 2023/24, we've expanded our collaboration to include Normandin Beaudry in Canada, further strengthening our international capabilities. This international joint venture is complemented by our affiliation with GLOBACS, where BW has been the UK representative for over 20 years.
“At BW, we are committed to driving forward a consistent, high quality service to our clients, while embracing a culture of excellence. Normandin Beaudry were therefore an obvious fit for MBWL, with their strategic values closely aligning to that of our own, as well as Milliman and Lurse. We’re delighted to be taking our partnership to the next level and cross-pollinating our expertise to drive innovation of our service-offering.
Andrew Vaughan, Senior Partner
On behalf of the Normandin Beaudry team, we are thrilled to join MBWL as an equal and independent JV partner. We look forward to continuing to work closely with our international partners to expand the service offerings and total rewards expertise that we provide to organisations in Canada while now offering structured international support across the globe.”
Éric Montminy, Normandin Beaudry President
Doing the right thing
This year, we made significant strides in Corporate Social Responsibility (CSR), continuing to embed social impact and sustainability into our core operations. With a focus on charitable donations, volunteering, and forming meaningful charity partnerships, we demonstrated our commitment to making a positive difference in the communities we serve.
Here are some of the key achievements that reflect our CSR success over the past year:
Corporate Social Responsibility initiatives
Increasing our global reach
Charitable contributions and community engagement
During 2023/24, we donated £146,000 to various charitable initiatives and projects. These funds were distributed across numerous causes, further reinforcing our mission to uplift vulnerable communities. While this figure represents the top-line total, it comprises several smaller donations that collectively support a broad spectrum of beneficiaries. The positive impact of these can be seen not only in the numbers, but in the tangible change they bring to individuals and communities. We also support our people by providing them with the option to take time out of the office to support initiatives with significant opportunity costs that are not reflected in this overall donation amount.
A standout initiative in 2023/24 has been our partnerships with organisations like the Charlie Waller Trust, which is dedicated to improving mental health awareness and aiding suicide prevention among young people. We also joined forces with Create (Arts) Limited, a charity that provides education, awareness, and support through the medium of the arts, specifically targeting disadvantaged groups. Our collaboration with them not only brings creativity and expression to underserved populations but also highlights the power of art as a tool for social change. We also continued our relationship with our national charity partner Mind, a charity that provides advice and support to anyone experiencing mental health problems.
Environmental awareness initiatives
We also launched new partnerships in 2023/24 to promote environmental education, particularly in schools with special education needs and disabilities (SEND). One such program, environment:matters, raises awareness of key environmental issues among SEND students, an often overlooked demographic in environmental discourse. The initiative engaged students in creating artwork that reflects their learning and understanding of sustainability. The artworks will be showcased at our offices, culminating in a "red carpet" event for the students and their families. This initiative exemplifies our holistic approach to CSR, combining education, awareness, and creativity to foster positive change.
Seeing how engaged the children were throughout the project was touching and a stark reminder of what the creative arts can do for our wellbeing."
“
The Rise Partnership Trust (Manor School and The Avenue School)
Helping to improve the lives of others is not only a fantastic opportunity but a privilege. Being able to align that mission with our business values makes this work even more meaningful."
Looking ahead
As we reflect on the successes of the past year, we remain committed to expanding our CSR efforts and finding new ways to contribute positively to society. This is an ongoing journey, one where we will continually seek to deepen our impact. By fostering stronger relationships with the communities we serve and empowering our people to engage in meaningful action we aim to keep making a difference for years to come.
"A huge thank you to everyone at Barnett Waddingham; your support has been absolutely phenomenal over the last two-and-a-half years and we're so, so grateful to have had you by our side.
Sophie, Partnership Manager, Marie Curie UK (Barnett Waddingham’s Partner Charity)
Employee involvement and volunteering
A critical component of our CSR approach in 2023/24 has been the active involvement of our people. In line with our strategic focus on sustainability and social impact, we’ve encouraged staff to participate in volunteering opportunities. Whether through supporting the charities we work with or promoting internal fundraising events, our people have been instrumental in driving our CSR agenda forward.
We take pride in connecting our people with the causes we support, reinforcing that every contribution - from simply buying a raffle ticket to participating in a charity event - makes a tangible difference. It not only strengthens our internal culture but also reinforces the sense of purpose and unity within our firm.
Strategic alignment and sustainable development
Our CSR activities are deeply aligned with the company’s wider strategic goals, particularly our commitment to the United Nations Sustainable Development Goals (SDGs). We want to ensure that every initiative, whether related to charitable donations or volunteering, is linked to our values and long-term objectives. That way, our CSR efforts aren’t just standalone actions but form part of a cohesive strategy that benefits both our business and the wider community.
Building the future, today
Over the last year we’ve focused on laying the foundations for a future-ready organisation. As we move ahead, our goal is to continue to grow, bringing value to our clients while building a better future where our people and our communities can thrive. To do this we will continue to embrace change, invest in our people and technology and consistently seek out new, more sustainable ways of doing business.
Amardeep Sitara became our Head of IT, and Adrian Sevitz joined us as Head of Future Technology. Both roles are pivotal to our commitment to leveraging technology as a critical factor helping us to find the right solutions for ourselves and our clients.
Amardeep, a long-standing member of BW since 2000, will focus on operational efficiency and ongoing technology innovation. His deep knowledge of BW's systems and culture perfectly positions him to optimise our technology landscape as it continues to expand.
"BW is a hugely exciting company. It has a great technology foundation, and a real appetite across the business to grab innovation with both hands."
Adrian Sevitz, Principal and Head of Future Technology
Adrian Sevitz, an industry expert with a background in SaaS development and digital transformation, will lead our future technology strategy. He aims to capitalise on emerging technologies to enhance our consultancy offerings and strengthen our market position. These leadership changes reflect our dedication to developing technology-driven platforms and services that meet the evolving needs of our clients. Our focus on results-driven innovation will keep us at the forefront of our industry, driving sustained success and delivering cutting-edge solutions.
Amardeep Sitara, Partner and Head of IT
"In technology, the rate of change shows no sign of slowing, and I am excited to embrace that evolution with Adrian and my team at my side."
Apprenticeships have been a significant focus, visiting schools, attending careers fairs and offering opportunities for school leavers across our different office locations. Whilst this geographic spread presents challenges, we’ve successfully supported apprentices, fostering a sense of community and resilience among participants. We’ve offered a range of Level 3 and Level 4 apprenticeship opportunities since 2018, and remain committed to providing high-quality support and training to ensure our apprentices can achieve their potential and enjoy their roles, launching them into successful careers.
Apprenticeships
Our application process is smooth and informative, with a telephone interview and various assessment stages, including interviews, practical tasks, and office tours. Candidates can also engage with current apprentices to gain insight into life at BW.
We were recognised as one of the 100 best apprenticeship employers in 2023-24, this reflects our commitment to wellbeing and to creating a supportive workplace, empowering apprentices and teams to thrive.
This year, we continued to offer a range of graduate opportunities for ambitious individuals eager to make an impact, with 2023/24 seeing our largest ever graduate cohort. In September 2023 we welcomed 43 graduates and 26 apprentices, with a further 16 graduates arriving by the end of the year.
Working across all nine of our UK offices, graduates are welcomed into our supportive teams, learning directly from experienced professionals while contributing to real-world projects from day one. Our collaborative culture ensures that new joiners are set up for long-term success, with ample opportunities to make a meaningful contribution and build a fulfilling career.
Our graduate program is split into two categories: those seeking determined career paths, like actuarial or investment consulting, and more general finance-related graduates. These pathways ensure a variety of entry points for early talent.
Graduate opportunities
Volunteering as trustees on charity boards, supporting governance and finance.
Utilising IT skills to assist charities with setting up computer equipment.
Offering marketing expertise to help charities with branding.
Providing maths tutoring to students.
Offering industry experience to help people gain insights into our industry and get a foot in the door.
Donated to various charitable initiatives and projects.
£146,000
Across all these initiatives, we’ve placed a strong emphasis DE&I. and have made a concerted effort to attract more diverse candidates – as we believe diverse teams achieve better business results, for both our clients and for BW. We collaborate with organisations like the 10,000 Interns Foundation, GAIN and UpReach. These relationships have been instrumental in building more inclusive talent pipelines, and we have already seen individuals being successful in joining our early career programmes.
A significant change has been trialling the use of video interviewing as part of the recruitment process and removing CVs from initial selection stages. These changes are helping to reduce bias and instead focus on potential rather than background or education. This shift aligns with our broader aim of promoting social mobility and ensuring fairer recruitment processes.
Diversity, Equality and Inclusion
I am inspired by seeing the number of volunteers that we get for our various early careers initiatives. This motivates me to keep looking for ways to continually improve the work that we do in the social mobility space.”
Erik Snaathorst, Early Careers Manager
Looking ahead, we’re exploring the introduction of scholarships, further extending opportunities for underrepresented groups and making changes to our application process to make it more accessible across a wider spectrum of neurodiversity. The support for these initiatives comes from all levels of the business, reflecting a genuine commitment to building a more diverse and inclusive workforce. Our approach is one of constant innovation, allowing us to trial and refine new ideas, ensuring that our Early Careers program continues to evolve and meet the needs of both our talent and our business.
Future initiatives
“A highlight for me has been building our relationship with GAIN (Girls are Investors). We have now hosted a number of collaborative insight events together and it makes me proud to see the impact of the partnership on supporting young women and non-binary people into investment careers.
Gemma Martins, Early Careers Advisor
DB Investment Innovation of the Year
At the UK Pensions Awards 2023, we were honoured to win the award for DB Investment Innovation of the Year. Our win focussed on our tailored Capital Backed Journey Plan (CBJP) solution for UK DB scheme trustees, and highlighted our innovative approaches to sustainable investment, LDI and governance.
Employee Benefits Consultant of the Year
For the second year running, BW was awarded Employee Benefits Consultant of the Year at the Workplace Savings and Benefits (WSB) Awards 2023, highlighting our expertise in delivering tailored benefits solutions.
"We were absolutely delighted to be named as “Employee Benefit Consultant of the Year” for the second year in a row, evidencing how our independence as an organisation allows us the freedom to continue to provide the best, unbiased benefits consulting services for our clients."
Best Sustainable Benefits Adviser
At the Corporate Adviser Awards 2023, we were named Best Sustainable Benefits Adviser for the second consecutive year, celebrating our ongoing work with English Heritage.
Awards and recognition
Our commitment to innovation, service, and excellence has once again been recognised in 2023/24 with multiple prestigious awards:
David Collington,
Head of Benefits Consulting at BW
"Benefits can make a real difference whilst involving employees in an organisation’s sustainability journey. We are delighted to be helping our clients shape their sustainable futures."
David Collington
Head of Benefits Consulting at BW
Rod Goodyer,
Head of Investment Consulting at BW
“Our work at the forefront of developing CBJP solutions will help trustees confidently move towards their DB end game goals and ultimately deliver better member outcomes."
Gold Investor in Customers (IIC) Accreditation
In 2023 we achieved our fourth consecutive Gold IIC Accreditation, a testament to our unwavering commitment to delivering exceptional client service.
Andrew Vaughan,
Senior Partner at BW
"To receive the highest possible award for a fourth consecutive year is a fantastic achievement. This award recognises the strong client-focused culture we have throughout our business and demonstrates our commitment to supporting our clients as a trusted partner who can be relied upon to deliver first-class, tailored solutions."
Top 100 UK Companies for Placements 2024-2025
We were named one of the top 100 UK companies for placements by RateMyPlacement, with our ranking based entirely on reviews from previous placement students, reinforcing our commitment to nurturing early career talent.
Actuarial and Investment Summer Student, via RateMyPlacement
"During my 8 weeks at BW I worked alongside the Actuarial Consulting and Investment Consulting teams. No two days were the same; I was always challenged with new and interesting work. By the end of my placement I really felt I'd added value to the team."
PPF Trustmark Badge
Also in 2023 we become one of a select few organisations to be awarded the PPF Trustmark in recognition of our collaborative work with the Pension Protection Fund (PPF) and our high standards of service.
Amanda Bradley, Partner and Head of PPF Administration at BW
"We see the launch of the Trustmark as a positive development. It will provide reassurance to scheme members that they are dealing with firms that are committed to providing a high-quality service, at what can be a difficult and uncertain time following the failure of the scheme’s sponsor."
Innovation in New Product or Service
At the PMI Pinnacle Awards 2023, our specialist communications consultancy, DrumRoll, won the Innovation in New Product or Service award for their work on integrating accessibility into communications strategies.
"Every person in the DrumRoll team is so passionate about the work they do and I’m delighted we’ve been recognised for their hard work."
Steph Gold, Head of DrumRoll
Pension Risk Transfer Innovation of the Year
In 2024, we were celebrated at the InsuranceERM Awards for our advisory role in the first-ever superfund transaction, earning the Pension Risk Transfer Innovation of the Year award.
Richard Gibson,
Risk Transfer Partner at BW
"We are at the forefront of innovation in the pension risk transfer space, and are proud of our central role in the successful completion of the first ever superfund consolidation deal. Winning this award for our role in this landmark deal is a great honour for our team."
a snapshot of our success
Our finances
Our financial performance during 2023/24 very much evidences our strong consistent growth and strategic investment, showcasing the strength of our business model and our commitment to long-term success.
We are pleased to report a 10% increase in revenue, reaching £160 million by the end of May 2024. This follows a sustained positive trajectory with annual growth averaging 12% over the past three years, 10% over five years, and 11% over the last decade. This long-term growth demonstrates strong momentum, even more so on the basis that this is all organic growth.
Key highlights this year include 8% growth across our pensions-related businesses, particularly within actuarial consulting, investment consulting, and pension administration. Notably, our pension administration sector recorded a 15% increase in revenue. The pensions market remains incredibly busy as schemes consider their journey plan and our expertise across ongoing, consolidator, insurance and PPF markets makes us well placed to provide our quality and bespoke services to the full range of schemes.
But of course, we are a diverse business providing board management services, risk analytics, employee benefits platform support and consultancy as well as insurance consultancy and Self-Invested Personal Pensions and Small Self-Administered Schemes. Encouragingly, our income grew by 18% across these areas in 2023/24.
In line with our long-term vision, we have made significant investments to ensure our sustained growth and innovation.
Andrew Vaughan
Andrew
Senior Partner
Sam
Managing Partner for Strategic Business Solutions
Sam Meldrum
Andrew
Senior Partner
Andrew Vaughan
These appointments shine a light on the huge wealth of experience and knowledge within BW, and our commitment to nurturing and developing the talent within the firm."
Looking ahead: workforce planning
Delivering solutions with Clarity
Jane Ralph
Partner and Head of Business Development
Jane Ralph
Inder
Principal and Governance and Secretariat Lead
Inderpreet Kaur Bedi
I am delighted to join at a time when the company is showing unprecedented growth and service innovation. Working as part of Barnett Waddingham’s highly skilled team, I am looking forward to assisting our clients in setting a new benchmark for governance across the board."
Rosie
speaking with Professional Pensions, February 2024
Rosie Fantom
While buyout is often seen as the ‘holy grail’ and a ‘gold-plated solution to achieve at the earliest opportunity,’ firms must carefully consider whether it’s the right move at this time.
Most schemes will likely conclude it’s the right course of action, but they need to ask the question and seek advice that addresses all the different factors.
Affordability, for example, is crucial. ‘Price is King,’ but the transaction must also deliver the right benefits and emphasis for members. The market is always evolving, and as you dive deeper, you’ll find devils in the details. Preparation is key - ensure the data, information, and stakeholders are in place.”
Beyond pensions, we’ve continued to add new clients in the benefits space thanks to our leading 4me digital employee benefits platform, while from the insurance consulting side, we have appointed Kim Durniat as the new Business Area Leader for our Insurance and Longevity insurance consulting team in 2023/24. Kim’s experience will be invaluable in helping clients capitalise on the market opportunities of today’s fast moving insurance sector.
We also continue to experience strong growth in our general insurance internal model build and validation propositions. We are proud to support a broad range of the market including some of the largest Lloyd’s managing agencies and insurers in the UK and Ireland. Our unique skillset in being able to operate in many different capacities and operating environments has seen us support a growing number of clients, both conventional and non-conventional, outpacing some of our competitors. Our experience has also led to the development of market leading tools, some of which we will be looking to launch for external use in early 2025.
In the life insurance sector, our services to bulk purchase annuity (BPA) insurers continue to grow significantly. In particular, our advisory services on regulatory capital modelling have been in demand from the well-established BPA insurers and firms considering entering the market. We continue to provide expertise and resource to support BPA firms in pricing an unprecedented volume of BPA transactions.
A snapshot of our valued clients
Michelle
Head of Central Operations
Michelle Robertson
Building the future, today is very much part of the goal of our Early Careers program. This year we’ve made great progress around four main pillars: apprenticeships, summer internships, graduate schemes, and work experience placements.
Building futures through early careers
"What really stands out for me is our continued organic growth. I find it incredibly rewarding to witness not only this financial progress but also the growth in our people and their contributions to our success. It is clear that our collective efforts are driving something truly remarkable."
Robert
Finance Partner
Robert Hawkes
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FURTHER READING
Striving to be both a sustainable and thriving business has clear benefits for both our clients and people - it enables us to make informed long-term investments to deliver value, maintain high-quality standards, and foster an environment, where both clients and our people can achieve their goals together."
David Stod
Managing Partner for Strategy and Transformation
David Stoddard
Pensions Trustee Circle
Pension Fund Investment Forum
Institutional Investors Forum
"What really stands out for me is our continued organic growth. I find it incredibly rewarding to witness not only this financial progress but also the growth in our people and their contributions to our success. It is clear that our collective efforts are driving something truly remarkable."
Robert Hawkes, Finance Partner
Barnett Waddingham is so much more than a firm; we’re a community that’s dedicated to making a difference. Together, we’re immensely proud of what we have achieved this year and excited for the journey ahead.”
Elizab
Non-Executive Chair
Elizabeth Renshaw-Ames
Welcome to our new industry professionals...
Partner and Head of Regulatory Advisory
Craig Turnbull
Partner and Head of SIPP Proposition
Nick Cooper
Principal and Head of SIPP Finance
Neil Howitt
Principal and Head of ERM Services
Nick Websdell
Principal and Senior Risk Transfer Actuary
Nikhil Patel
From highly bespoke, unique projects to high quality business-as-usual work our teams have continued to deliver for our clients, both longstanding and new. An excellent year of continued growth and investment.”
Alex Po
Managing Partner for Pension Schemes and Investment Services
Alex Pocock
BW SIPP: A core growth driver
As a leading SIPP provider, we offer third-party administration (TPA) and digital white-label SIPP solutions to enhance our partners' brands and customer relationships. By adding a pension wrapper to our clients’ propositions and managing administration for them, we make it possible for them to expand their offerings without added regulatory responsibility or operational complexity.
"BW SIPP has also become a key growth area for us as we diversify our revenue streams, with its revenue share rising from 5% to 7%. Recognised as a core business component, BW SIPP is central to our growth strategy, supported by our ongoing partnership with ii.
Principal, Head of SIPP Business Development
We see growth in BW SIPP being driven by three focus areas:
• Strong service delivery • Investment in advanced, adaptive technology • A prudent risk and financial management culture
We are investing significantly in our new API-enabled, cloud-based SIPP administration platform, SIPP360, which will deliver secure, reliable, and scalable results. The platform enables seamless client onboarding, even for those with complex requirements, and can handle large volumes.
The technology will allow us to tailor solutions to clients' needs and continue to evolve to meet future demands. Combined with our independence and culture, we are confident in offering a compelling proposition all round.
Andy Leggett
Our DC pensions consulting continues to focus on delivering tailored advice that meets each client’s unique needs, no matter how complex. Being an independent consultancy gives us the freedom to make unbiased recommendations based solely on what’s best for our clients. This approach allows us to design customised investment strategies that help to improve outcome certainty for scheme members in retirement.
Our commitment to technology, including innovations like GEM, enables us to deliver on this promise by supporting clients with clear, evidence-based decision-making tools. GEM provides clients with transparent insights and data-driven guidance, ensuring each decision is backed by robust analysis.
Tailored, independent DC pensions consulting
Our commitment to developing proprietary tools and software such as Insight, 4Me, Illuminate and GEM has continued to add value for our clients. Alongside our tools, the expertise of our consultants brings a wide range of benefits to our clients. Our aim is to empower our clients and our people to deliver better outcomes, solidifying our reputation for delivering market-leading services.
As an independent partnership, wholly owned by our 99 partners, we retain the flexibility to make critical investment decisions that ensure our growth remains strong. Over the past year we have continued investment in systems to automate processes and streamline delivery. We have also focused on expanding our workforce to meet future demands, reflecting our belief in the importance of our people in driving our success. Our headcount is currently over 1,750 and counting as we prepare for 2025 and beyond, ensuring we remain well-equipped to meet evolving client needs.
Looking forward, we are excited about the opportunities that lie ahead. With a strong foundation in place and ongoing investments in innovation and talent, we are well-positioned to continue our growth and deliver value to our clients. The 2023/24 financial year has been a period of both great achievement and detailed preparation, setting the stage for continued success in the years to come.
Building the future, today
Everything we’ve achieved across the last 12 months is the result of our clear business strategy that shapes everything we do and will continue to guide us into the future.
Our purpose, which is to empower people to secure better futures, is our ‘north star’ as a business. For our people, this is about helping them to achieve their potential in their careers, develop their skills and enhance their ways of working, all in a positive and supportive environment. For our clients, it’s about helping and enabling them achieve their aspirations and goals through exceptional service, the expertise of our dedicated people, and a focus on driving continuous improvement, through perennially challenging ourselves to be better every day to deliver lasting value.
Underpinning our purpose is our enduring long-term ethos which defines what type of business we want to be: a sustainable and thriving client and people-focused firm. This is built upon on our unique two core strengths. Firstly, our commitment to maintaining market-leading levels of client service and reputation, and secondly our focus on our people, with an emphasis on our supportive and inclusive working culture. This strength is evidenced by the fact that we have again been named as one of the Top 100 Best Large Companies to Work for in the UK.
Striving to be both a sustainable and thriving business has clear benefits for both our clients and people - it enables us to make informed long-term investments to deliver value, maintain high-quality standards, and foster an environment where both clients and our people can achieve their goals together.
Our core strategy ensures that we support our clients by providing them with smart tools and expert insights that help them to tackle challenges and maximise opportunities. For our people, it’s about becoming the go-to firm for people to join, stay and build their careers and maximise their potential so that they can serve our clients better. More widely, we seek to continue our proud history of over 35 years organic growth, and continue to invest in new wider areas where we can expand our services to serve our clients more broadly to help them achieve their aspirations.
As we look to the future, we will remain committed our purpose and long-term ethos by successfully executing our strategy through our mindset of doing the right thing by building deeper relationships, finding solutions and delivering impact.
OUR ACCOUNTS
OUR ACCOUNTS
View our financial accounts (1 June 2023 - 31 May 2024)
Collecting more information about the diversity of our colleagues and candidates:
Early Careers
Gender Equality
Inter-faith
Pride
Multi-cultural
Wellness+
“Looking back at the last year, it's clear that our shared purpose and behaviours haven’t just guided us to success, they have made Barnett Waddingham a truly exceptional place to work.”
We have seen continued success in our core non-DB pensions service lines, adding more clients and strengthening teams and systems to maintain our market-leading positions."
Scott E
Managing Partner for Wider Areas
Scott Eason
